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Why Pet Insurance Matters

Emily Tincher, DVM

August 12, 2025

The veterinary industry is at a pivotal point, as it grapples with the challenge of making care affordable and accessible to all pet families. As veterinary healthcare team members, we feel the tension and stress in cost of care conversations and value the importance of the human animal bond.

Increasing access to care requires a collective effort to understand the barriers to affordable care and to find innovative solutions. It’s a complex task that calls for collaboration, creativity, and a willingness to explore new approaches.

Pet families have more options than ever in financially planning for their pet’s health care, but it often requires being proactive. They look to you, their pet’s care team, for direction and recommendations, especially when it comes to personalizing care plans to manage their pet’s health. Pet insurance can help manage the financial burden of care.

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